Business Development

I provide Business Development Expertise to small and medium size companies in the industrial manufacturing and services industries. I offer personalised business development assistance with a commitment to your company’s growth and success.

My mandate is to consult and assist companies wanting to:

• Launch a new product or service;
• Penetrate new markets with their existing products or services;
• Ensure and maintain customer satisfaction;
• Analyse, enhance and realign their business growth strategies.

My approach is simple and starts with an understanding of your business development goals. Once these are determined, the company’s competencies, core strengths and existing/future capacities are identified and analysed. They are then built upon to support a strategic business development plan, tailored to your market.

Depending on your business development needs, the following are some of the areas where I can assist you:

Business Plan Development

• Market Analysis – Market need to satisfy, market size and potential for growth
• SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats) - Market, Product, Service and/or Organisation
• Competitive Analysis – Competitor strengths and weaknesses and strategies to provide a distinct advantage over them
• Customer Surveys – Existing and new product or services gap analysis

Product or Service Launch Development

Marketing Plan Development

• Marketing Strategies – Strategies, tactics and price point
• Public Relations
• Social Media – Internet marketing
• Classic Communications

Brand Strategy Development

• Market Needs and Expectations Identification
• Brand Identity Development
• Brand Differentiation and Recognition Strategies
• Brand Awareness Creation

Commercial Channels and Other Methods of Development

• Distribution Network Set up
• Export Strategy Evaluation and Planning
• Strategic Alliance Identification
• Joint-ventures, Mergers and Acquisitions Assessment and Negotiation

Commercial Sales, Distribution and Licensing Agreement Development

• Current Agreement Review
• Contract Drafting
• Negotiation and Closing